SABIC

SABIC Innovative Plastics’ Expression 2012 Palette Makes a Splash with Fascinating Light Effects, Retro Colors and Stunning In-surface Decoration

BERGEN OP ZOOM, The Netherlands – March 24, 2011 – SABIC Innovative Plastics has unveiled its new Expression 2012 palette, the company’s fifth-annual portfolio of eye-catching resin colors and special effects to inspire designers and give customers new ways to differentiate their products and stand out from the competition. The Expression 2012 color palette – created based on the ColorXpress Europe’s research into the latest industry color trends – features brilliant new colors such as retro hues of fuchsia, teal and orange; and versatile neutrals. The colorful new palette can be used in a range of SABIC Innovative Plastics resin technologies – including Lexan* and Cycoloy* resins – and answers customer calls for better, longer lasting and more efficient materials.

The new Expression 2012 color palette also features in-surface decoration – a sustainable, direct-decoration colorizing process that works by enabling water soluble colorants to soak into a resin to eliminate the need for paint. Using in-surface decoration in combination with SABIC Innovative Plastics’ materials makes the color palette fully recyclable.

Additionally, the SABIC Innovative Plastics Expression 2012 palette showcases the versatility of the company’s technologies to help customers create stylish, distinctive and differentiated products for industries including healthcare, automotive and light emitting diodes (LEDs).

The new palette further includes optical black colors with rich green, blue and magenta shades for Lexan polycarbonate resins that shift intensity depending upon the use of light.

For additional information on SABIC Innovative Plastics’ Expression 2012 palette please go to www.sabic-ip.com. For technical product inquiries, please contact us at www.sabic-ip.com/prtechinquiry.

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* Trademarks of SABIC Innovative Plastics IP BV.

Reader enquiries

SABIC
Innovative Plastics

+1 413 448 7383

jodi.kennedy@​sabic-ip.com


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Editorial enquiries

Jodi Kennedy
SABIC
Innovative Plastics

+1 413 448 7383

jodi.kennedy@​sabic-ip.com

Kevin Noels
Marketing Solutions NV

+32 3 31 30 311

knoels@​marketing-solutions.com

 

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