EMG names Rikke Wivel as new CEO

Bergen op Zoom, Netherlands, February 6, 2020 – EMG, the leading industrial technology marketing communications specialist, is pleased to announce the appointment of Rikke Wivel as its new CEO. Company co-founder Greg Farrett has taken on the role of Chairman.

Rikke comes to EMG on the back of 20 years of experience as a creative visionary, having always operated within the intersection of marketing communications, business strategy, and digital. Her career path has included roles at companies as diverse as Cirque du Soleil, Monster Worldwide, Staples Europe and Beiersdorf. Her leadership will take EMG even further on their comprehensive, content-driven outreach journey.

“I’m really excited to be joining EMG and ensuring that the course towards being at the forefront of global industrial technology marketing communications continues. EMG is known for its excellent team of innovative, creative and strategic people. Our clients appreciate EMG for our close working relationships and for having a pulse on what is happening in their highly technical industries. We have some long-standing partnerships in place that we cherish and exciting new clients in the portfolio”, says Rikke.

She believes that marketing communications within the industrial technology field has evolved over the past decades. While in the past, the primary focus was on connecting with journalists, it has now expanded to reach a diverse range of thought leaders and influencers. This requires a multi-platform approach that uses active social media campaigns, videos, white papers, as well as sophisticated means of media relations and event presence.

“EMG excels at tailoring and customizing messaging campaigns to the needs of each client. Some want to have a people’s angle to their stories, while others want a more product-related innovation story to highlight their technical leadership. At the same time, in an increasingly digital world, face-to-face meetings at events have become even more central to engaging with your audience”, she adds.

For Greg, Rikke’s appointment will be the perfect match for EMG and its international clients. “We are pleased to welcome Rikke to the team. Her marketing communications expertise, start-up spirit and creativity will bring fresh perspectives and help our clients to expand their communications tactics. Whether you are operating in materials, ingredients, industrial automation, additive manufacturing or any of the other industrial technology sectors we serve, you can continue to rely on EMG for results-driven campaigns and going that extra mile for you”, he concludes.