Clariant goes the extra mile for home care with the Hostagel line of rheology modifiers

Muttenz, July 21, 2014 - Clariant, a world leader in specialty chemicals, introduces powerful opportunities to enhance the look, feel and pour of home care products, with new viscosity boosters Hostagel® CL for chlorine bleach gel formulations and Hostagel LT for hard-to-thicken detergent formulations added to its Hostagel range.

Product aesthetics and performance are key to consumer success in the laundry detergent, dishwashing and consumer and industrial cleaning product segments. Clariant’s Hostagel rheology modifiers offer customers an effective way of introducing the desired degree of viscosity under a broad range of conditions to enhance product delivery, appearance and performance.

New Hostagel CL is an almost colorless, clear liquid that meets the needs of more affordable chlorine gel formulations. Suitable for cold processes, it also offers great cost-to-benefit performance. It is one of the best options available that can thicken from 2-5% of sodium hypochlorite while keeping viscosity high and appearance clear at lower cost than formulations containing amineoxide. The product is being launched to customers in Europe, North-America and Asia.

New Hostagel LT was developed for increasing the viscosity of those systems where traditional thickeners are not enough. For example, for combinations of surfactants that do not respond to sodium chloride or other viscosifiers. It is easy and convenient to handle, does not require melting, and can be used in many different applications. Hostagel LT is available in Latin America, North-America and Asia.

“The way a home care product looks, pours and feels is key to its success with consumers, while efficiency is important for our customers,” comments Gustavo Kume, Global Marketing Manager for Home Care at Clariant. “Clariant has once again put its extensive experience and expertise in surface cleaning to work for its customers with the new Hostagel products. Launched under our banner “We care about home”, they highlight our commitment to providing inspiring new ingredients, product ranges and services that address the need for efficiency, ecology and powerful functionality.”

Hostagel CL and Hostagel LT are part of a line of six products that together cover customers’ rheology needs across the board – for every application and pH value. For acidic formulations, Hostagel PH1 offers one of the most flexible and complete solutions that require no additional surfactants. It is easy to formulate, dissolves well in water and provides high cleaning power. Hostagel AVS overcomes the difficulty of thickening products with a high solvent content, like glass cleaners and hand sanitizers, by adding valuable properties such as clinginess on vertical surfaces. Hostagel TAC makes it possible to formulate liquids containing suspended particles without increasing viscosity significantly across a wide pH range. It is easy to process and the end results are visually elegant. Hostagel VB is the VOC-free, high performance viscosity breaker that is particularly mild on the skin and offers perfect viscosity for concentrated dishwashing liquid.

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