AVERY DENNISON GRAPHICS AND REFLECTIVE PRODUCTS APPOINTS

Leiden, The Netherlands - Avery Dennison has appointed Jelle Kroes as General Manager of Avery Graphics and Reflective Products Europe, based in Hazerswoude, The Netherlands, and reporting directly to global Vice President and General Manager, Helen M Saunders.

Mr Kroes will be responsible for this successful and expanding European business, which is centred on the extensive Avery Graphics-brand portfolio of substrates for large-format digital print, computer signcutting, and screen printing, and the Fasson- and Crack-Back Plus-brand self-adhesive products for sheet-fed litho printing.

Innovation and partnership

With a focus on creating customer partnerships at all levels, Mr Kroes will implement and manage growth strategies in Avery Dennison's graphics business in Europe by enhancing product availability and services, and by developing innovative solutions to meet end-users’ needs.

Promoted from Sales and Marketing Director of Avery Graphics and Reflective Products to his new post, Mr Kroes has a distinguished career record with Avery Dennison Corporation. As Business Director for Avery Dennison Specialty Tapes Division, he received a corporate Leadership Excellence Award for Growth Strategy and Execution. He also served Specialty Tapes Division as Business Director, Consumer Products; Avery Dennison Converting in Utrecht, The Netherlands; and the VIP Labels and Tags unit in Munich, Germany, as Business Unit Manager.