28 Apr 2022
Westfalia Fruit Brings Avocado Expertise to India
As a leading multinational supplier of avocados and a range of fresh vegetables and fruit, Westfalia is expanding its operations into India where it will supply local markets, retailers and wholesale markets with locally produced avocados and avocados from our global network of farms.
To introduce Hass avocados in India and also other internationally accepted varieties that suit the Indian climate, Westfalia has partnered with Sam Agri and incorporated a Joint-Venture company - West In Avo India Limited. Sam Agri is a well-known agri-business Indian company with over 25+ years of experience in integrated operations involving growing, processing and marketing of fresh produce.
The JV partners have also roped in Dvori Or, an Israel based nursery that combines the best of Avocado nursery expertise. “We are global avocado experts in a very specialised industry that requires deep knowledge and experience. We are excited to bring to India our expertise in every part of the value chain from nurseries and growing techniques to producing the best quality product to put on the supermarket shelves,” said Zac Bard, Executive Global Farming, growers and commercial nurseries for Westfalia. “The growing and marketing expertise of Westfalia coupled with the Nursery expertise of Dvori Or will help realize our vision to make Avocado available on every Indian table” added GVK Naidu, Managing Director, Sam Agri.
“This partnership feels natural. With our combined experience, this collaboration will allow Westfalia to focus on both the local avocado industry and strategic imports that make the market in India so special, and we are looking forward to this journey together” added David Levin, Marketing Director, Sam Agri.
“India has areas suitable for avocado production and being in the northern hemisphere, the production will be counter seasonal to African & other South American imports. We are excited to bring the right varieties and planting material to suit the local microclimates” added Amos Or from Dvori Or.
During Indian’s off season months Westfalia will import avocados from their farms in Tanzania to maintain year round availability for the developing market. “We believe that the short transit time with a regular supply of good quality avocados creates the right conditions to see rapid growth in the Indian market and compliment the developing local production in India”, adds Zac Bard.
As an agricultural sustainability leader committed to protecting precious water resources, reducing waste and becoming ‘lifetime carbon neutral’ by 2049, Westfalia Fruit also aims to be a sustainability pioneer in India, bringing the same values and approach from its farms in Africa, Latin America and the rest of the world to the sub-continent. Alk Brand, group CEO of Westfalia Fruit, concludes: “India has been chosen as a strategic investment opportunity for Westfalia Fruit and after picking the right strategic partners and doing thorough research in the market, we are ready to create a long term sustainable growth story. We anticipate that India will become a very strategic part of the Westfalia growth path."
Notes for editors
About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado and dried fruit.
Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.
A supplier of choice to retail, wholesale and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America and southern Africa. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.
About Sam Agri
Sam Agri Group founded in 1996 is a leading integrated exporter of fresh produce from India. Sam Agri is a pioneer in creating new product categories for India viz – introducing exotic vegetables and fruit including India avocado varieties over the last 15 years. Sam Agri export range from India includes Pomegranate Arils, Coconut Chunks, Fresh Figs, Dried arils etc. Sam Agri has integrated operations including nursery, captive farms, processing facilities and marketing channels across Southern and Western India. Sam Agri is the only fresh cut fruit exporter from India operating from multiple high care processing facilities offering 365 days supplies and better logistics connectivity. For more information visit www.samagri.com.
About Dvori Or Nursery
Dvori Or nursery is a third generation family run avocado nursery based in Israel with deep understanding of establishing nurseries and introducing commercial avocado growing in multiple countries. For decades Dvori Or nursery has worked with growers in Israel, South America, Africa, China and many other growing areas across the world.