7 Feb 2024
Westfalia FRUIT LOGISTICA 2024 Press Kit
FRUIT LOGISTICA is the world's most important trade fair for the fresh produce industry and its direct access to the global market. At FRUIT LOGISTICA 2024 in Berlin, Westfalia Fruit Group will highlight some of its latest innovations and initiatives
Find out more about other trends in the avocado industry at our booth: Hall 5.2 / D-21.
Westfalia Fruit, the leading global avocado supplier celebrates its 75th anniversary this year. Founded by the legendary philanthropist and geologist Dr Hans Merensky in 1949, Westfalia continues to stay true to its purpose of Doing Good.
Westfalia Fruit, a leading multinational supplier of avocados, has conducted the first successful trials of an innovative and natural method of ensuring food safety within the supply chain.
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables has capped off an exciting year of growth in Asia – in India and China, two of the fastest growing avocado markets in the world, as well as Japan. The company is also forecasting continued market growth across the region into the latter half of the decade.
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit is leading a unique effort in Colombia to care for a nationally protected area on its land in the Sonsón municipality, north-west of the capital Bogotá.
Notes for editors
About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.
Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.
As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.
Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.
A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.
Maged Ochoa Ferrazzini