19 Mar 2018
Milliken’s joint efforts with ITC Packaging and Verstraete IML to be clearly on display at Hispack 2018
- Spain’s ITC Packaging has collaborated with Milliken Chemical and Belgian in-mold labeling specialist Verstraete IML to create a new UltraClear food container
- ITC injection molded the product from NX™ UltraClear PP made using Milliken’s Millad® NX 8000 clarifier, and then labeled it with SuperClear IML from Verstraete IML, a Multi-Color Company
- See the product first-hand by visiting Milliken at Stand 627, Aisle F in Pavilion 2 and ITC Packaging at Stand 538, Aisle E in Pavilion 2 at the Hispack 2018 trade fair in Barcelona from May 8-11
Ghent, Belgium – At this spring’s Hispack 2018 trade fair in Spain, Milliken Chemical will be showcasing containers of NX™ UltraClear polypropylene made using its Millad® NX 8000 clarifier, and highlighting why that material is the preferred solution for packaging.
The global supplier of specialty chemicals and additives has worked closely with major Spanish plastics packaging producer ITC Packaging and Belgium-based label solutions supplier Verstraete IML to create a new UltraClear container that both Milliken and ITC will be promoting at the show.
In addition to eye-popping clarity, containers made with NX UltraClear PP are lightweight, microwaveable, can be hot-filled, and are recyclable, Milliken notes.
ITC Packaging, a long-time exhibitor at Hispack, said it will be using its presence at the show (Hall 2, stand E538) to highlight several recent innovative products and projects, including the UltraClear container.
“This solution comes in response to one of our customers’ greatest demands — to achieve more transparent packaging that allows for a clear display of the product with a minimum of visual interference,” said Silvia Oliver, ITC’s quality responsible. “For this reason, we’ve teamed up with Verstraete IML and Milliken to produce an IML container with a high degree of transparency.”
The aim to create this UltraClear container was driven by the desire to find a glass alternative for packaging a vegetable snack, a healthy product that requires a high degree of transparency that clearly transmits the freshness and naturalness of the product. The resulting product is part of Flexipack, ITC’s standard range of packaging.
“The features offered by NX UltraClear PP are very striking in terms of transparency,” added Alexis Moreno, account manager in ITC’s sales department. “Any product that wants to use its appearance as a sales tool for differentiation will find an ideal companion in this solution.”
The material’s transparency was complemented by use of Verstraete IML’s SuperClear IML label, which further enhances the product’s marketing potential, Moreno noted.
SuperClear IML offers several benefits, said Benedict Adins, Verstraete IML’s regional sales manager for Southern Europe, including: highly transparent, see-through areas that create a “no-label” look; great flexibility with no changeover costs or delay; a technique that allows a huge number of different IML looks to be created with the same keyline; and the possibility of a “floating label” look (with the label being printed only on the upper part of the packaging).
In a competitive retail marketplace, when consumers have the option to choose from among thousands of competitive products, attractive packaging can play a vital role. Allowing the consumer to clearly see the product he or she is buying only enhances the shelf appeal. That’s why ITC Packaging chose to work with Milliken and Verstraete IML to deliver the clearly best end result.
About the show
Hispack 2018 – the Fira de Barcelona trade show for packaging, processing and logistics – will take place next May 8-11 in Barcelona. And it once again will be collocated with the newly renamed FoodTech Barcelona, the trade fair for food industry technologies. For more information, go to www.hispack.com.
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Notes for editors
For over 150 years, Milliken has been innovating with the purpose to explore, discover and create ways to enhance people’s lives. Our community of innovators has developed one of the larger collections of United States patents held by a private U.S. company. With expertise across a breadth of disciplines, including specialty chemicals, floor covering, and performance and protective textiles, we work around the world every day to add true value to people’s lives, improve health and safety, and help make this world more sustainable For more information, visit www.millikenchemical.com or www.milliken.com.
Millad, Milliken, and the Milliken logo are registered trademarks of Milliken & Company.
NX is a trademark of Milliken & Company.
About ITC Packaging
ITC Packaging a major manufacturer of plastic packaging for the food and cosmetics industry, using materials such as PP, PET or PS. With one of the most innovative machinery equipment lineups in Europe, ITC Packaging has 3 production plants equipped with new-generation IML technology robots and artificial vision systems. Specialising in the integral development of plastic packages, from your original idea all the way through to the supermarket shelf, with one of the most extensive ranges of standard packs on the market. Find out more on our website: www.itc-packaging.com
About Verstraete IML
Verstraete in mould labels, a Multi-Color Company, has over 28 years of experience in offset-printing labels on polypropylene for injection moulding, blow moulding and thermoforming. An in-depth understanding of materials, research and quality control, has made Verstraete IML a world leader among IML-label suppliers, producing over 50 million in mould labels every single day for numerous segments within the packaging industry (dairy, salads, health care, etc). Our company is innovative in material choices, production efficiency and state-of -the art printing/finishing processes, resulting in a quality product delivered with top-notch customer service.
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