12 Sep 2018
“Bright Young Things Take Hackney” BIG REVEAL in Hackney, London
SOIGNIES, Belgium, September 12, 2018 – The BIG REVEAL of the Mactac Europe “Bright Young Things Take Hackney” graphic design competition took place at Hackney Walk, a trendy retail destination in East London, on the 6th of September, with the unveiling of the impressive, colourful design of the winning artist, Linea Matei.
Launched in December 2017, Bright Young Things Take Hackney was open to 2016/2017 graduate artists and designers and to students studying art and design in Europe, including Turkey, Cyprus, Russia, Ukraine and Israel. Entrants were asked to create a high-impact, large-scale display for exterior retail walls.
Linea Matei, who was selected as the winner by a panel of expert judges, was there with her family, to see the big reveal of her design on a large outdoor wall located at Bohemia Place in Hackney, London. A great opportunity for the young designer to show her work and reveal her artistic universe. Linea works with conceptual and illustrative art, textile print design and workshops. Through her work she explores relations, behaviours and cultural norms. Sharing a few words with the audience of fashion and retail influencers, Linea explained that her artwork was inspired by the diversity and multiculturalism of the Hackney community, which she had expressed in a large-scale mural with bright colors to spread energy, love and connection.
Angus McGuffin, creative director for Avery Dennison and Mactac Europe said: “The mural, printed and applied using Mactac WW (Wall Wrap) 100 Pro, has transformed the black brick surface of the railway arch into a colourful, and impactful piece of art. The colour and size creating a brilliant instagrammable moment!”
Jack Basrawy, chairman of Hackney Walk added: “I believe this installation will be an iconic part of Bohemia Place setting the tone for the creative and inclusive environment that we are building here. The graphic really has transformed the arch!”
Alongside the installation of Linea Matei’s mural, was the opening of the pop up store for new brand West Carolina created by fashion designer Ana Carolina, herself a finalist of the Bright Young Things competition. The first collection for West Carolina, designed for the creative self-made woman, titled “Wavy”, is inspired by colour and movement, and made to enhance the wearer’s passion for art and expression. The pop up store, decorated with Mactac wall and window graphics, is located at 103 Morning Lane, Hackney, E9 6ND, and open until the 14th of September.
To read more about the inspiration behind the winning design and to learn more about the Mactac products used at the event visit: mactacgraphics.eu/Bright.
Bd Kennedy, Z.I. Zone B
+32 67 346 211
Notes for editors
For over fifty years, Mactac in Europe has been creating innovative graphic materials that provide a canvas for visually stunning designs across many different decoration and graphic applications, including architecture and transportation. Since August 2016, the European business of Mactac has been a part of Avery Dennison.
About Bright Young Things Take Hackney
“Bright Young Things Take Hackney,” launched in 2017, drew more than 330 submissions from around Europe. Linea Matei, recent graduate of Konstfack University of Art, Craft and Design in Stockholm, was chosen as the winner by a panel of expert judges in May 2018, that included British-American designer Mimi Wade; Jack Basrawy, Chairman of Hackney Walk; Angus McGuffin, global creative director for Avery Dennison; and Thorsten Traugott, managing director of Coloro.
“Bright New Things Take Times Square”, the second design competition created by Avery Dennison, in collaboration with Arts Thread, culminated in an impressive installation in Times Square as part of Design Pavilion, NYC, 2018.
About Linea Matei
Linea recently graduated with a Bachelor’s degree in Textile Art and Design from Konstfack University of Art, Craft and Design in Stockholm and has a Foundation Diploma in Art and Design from West London College.
Linea was born and raised in Södertälje, a town near Sweden’s capital city Stockholm. Her interest in communication, social behaviour and cultural norms started at an early age. By growing up with the Södertälje culture, her father’s Romanian culture and her mother’s Kiruna (north Sweden) culture, she has had the chance to get an insight into different ways of being, which has both enriched her life and ignited her interest in studying how societal norms affect people.
Linea works with conceptual and illustrative art, textile design, interior design and workshops. Through her work she explores relations, behaviours and cultural norms.
About Ana Carolina
Ana Carolina is a Brazilian artist based in England. Graduated from Central St Martins, in BA Fashion Print, her vision is to address global issues in a playful way. Ana aims to use print as a tool to illuminate the world. Her aesthetic is bold, energetic and uplifting and movement and colour are her go-to for mood boosting.
While still at Central St Martins, Ana went to New York and Copenhagen for internships. She also designed and sold a dress to British artist Grayson Perry – as part of an annual competition and he later bought a second outfit from her graduate collection to wear at The Serpentine Gallery Summer Party, hosted by Chanel. The outfit was described by Sarah Mower on Vogue as – “an unmissable silver and pink jacket and full evening skirt. His skirt held another comment for this dazzling night in London: a thoughtfully embroidered Chanel-like pattern of sequined camellias with a peace sign in the centre.” The collection was also shortlisted to The Arts Thread + WGSN Future Creator Awards Sao Paulo.
Ana Carolina launched her online fashion brand - West Carolina - in Hackney on the 6th of September 2018. With mood boosting clothes to spread joy around the globe the West Carolina brand is made for the Creative, Self-Made Woman.
About Arts Thread
Arts Thread is the leading digital platform worldwide for emerging artists and designers, a launchpad for the next generation of creative talent representing 300,000 students in more than 100 countries from 720 design schools.