17 May 2018
FESPA 2018 features a new easy-to-install Mactac film for non-professional installers
SOIGNIES, Belgium, May 17, 2018 – A new Mactac Europe film that can be used without the need for professional installers features prominently at FESPA 2018 in Berlin. The JT 8300 Dot Series is designed to help employees of commercial spaces who struggle with the application of conventional promotional graphics.
Oliver Guenther, senior director marketing and channel strategy for Mactac Europe brand, said that a dotted adhesive is the key feature: “Easy and fast application, and easy removal too, are extremely important for many retail displays and exhibitions. These films are a great choice for glass and other smooth surfaces, and they deliver outstanding results without the need for lengthy training, water or specialist tools. It’s all about ensuring a professional result.”
With a highly transparent version and a white version, the new JT 8300 Dot films give excellent printability on all main platforms. They are an excellent choice for short-term communications and advertising campaigns including seasonal offers, promotions, launches and trade shows.
Bd Kennedy, Z.I. Zone B
+32 67 346 211
Notes for editors
For over fifty years, Mactac in Europe has been creating innovative graphic materials that provide a canvas for visually stunning designs across many different decoration and graphic applications, including architecture and transportation. Since August 2016, the European business of Mactac has been a part of Avery Dennison.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.