GCR Innovating a Sustainable Tomorrow. Opens Innovation Hub for Co-Creation of end-to-end development solutions

  • Investment in the ‘Innovation Hub’; a dedicated R&D facility for developing solutions that minimise environmental impact while meeting exacting specifications
  • 2000m2 fully equipped ‘co-creation’ space for collaboration on the development of new materials and applications with suppliers and customers
  • Enables development of new formulations, pilot plant trials, testing and up-scaling to production
  • Customisation capability complements CICLIC® R-polyolefins and GRANIC® mineral-filled masterbatch range

BARCELONA, 14 November 2022 - As part of continuous investment, GCR Group has announced the recent opening of a dedicated R&D center in La Bisbal del Penedés, Tarragona, Spain. This ‘Innovation Hub’ is intended to build on 20 years of experience in materials technology and develop short-term and long-term polymer-based solutions that minimise environmental impact. The overall company investment is expected to reach Euros 100 million by 2025. Combined with the new state-of-the-art 200,000 Tonnes recycling plant opening in 2023, these investments reflect a long-term vision created when the company was founded in 2001; ’Innovating our Sustainable Tomorrow’.

While materials based on virgin polymer resins have well-defined and consistent properties, working with recycled materials or finding ways to reduce carbon footprint presents new challenges that require experimentation to solve. Often custom solutions need to be created considering the waste stream and the application. This is why GCR believes collaborative partnerships in ‘co-creation’ projects within the value chain are vital. The new 2000m2 Innovation Hub concentrates the technical expertise of GCR’s talented team. It includes all the equipment necessary for incubation and proof of concept from development to pilot plant and final production.

Existing collaborations involve technical institutions, equipment suppliers, raw material and waste-stream suppliers, plastic converters and brand owners. GCR also offers turn-key project management where customers completely trust GCR’s capabilities. “We prefer to send you all our scrap because the quality you’re getting out of it is something we will never reach,” quoted a major converter.

GCR’s extensive materials know-how and relentless attention to quality are reflected in existing product ranges. CICLIC® R-polyolefins (Recycled polyolefins) are based on ‘up-cycling’ fully traceable waste streams and can deliver similar and consistent material properties as virgin plastics with 60-80% lower Carbon Footprint certification. GRANIC® mineral-filled masterbatches and compounds can offer up to a 30% reduction in energy costs in downstream polymer processing.

In addition to an extensive range of existing products, the Innovation Hub combines GCR’s comprehensive technical and processing expertise to customise products and bring solutions to the challenges encountered when using post-consumer or post-industrial waste or carbon footprint/LCA improvement. GCR can enhance the value of waste streams through, for example, compatibilizers or capturing/blocking odour-producing bacteria. In addition, it has developed bio-polymer-based and biodegradable solutions.

“We firmly believe that we have the capability, agility and vision to accelerate the circular economy,” says Santiago Sans, Innovation Director at GCR. “Through this investment, we demonstrate our belief in collaboration with like-minded partners in the value chain.”

Finding new sustainable solutions will require changes in how the plastics industry traditionally works; a combination of know-how, new ways of thinking, and a long-term vision. GCR’s investments in Innovation Hub and the new recycling plant bring new tools to help facilitate these changes. This is another example of GCR’s long-term commitment to the circular economy.

In particular, GCR has created specifications for the exact solution that can replace 100% of virgin plastics through collaboration and innovation across the value chain.

Reader enquiries

Carrer Boters s/n. Pol. Ind. Les Planes
43717 La Bisbal del Penedés


+34 977 166 950



Notes for editors

About GCR

Founded in 2001, GCR is one of the leaders in helping improve the environmental footprint of plastics by developing and producing consistent and high-quality plastic solutions that substitute virgin plastics and reduce energy consumption. Our existing product range includes CICLIC® brand recycle-based polyolefin plastics, and GRANIC® brand mineral masterbatch concentrates based on polyethylene (PE), polypropylene (PP), polystyrene (PS), bio-based, biodegradable, compostable or recycled polymers. We work in a co-creation partnership with brand owners, converters and suppliers, bringing our long experience to create new products that precisely match the application.

We are committed to achieving a change in our value chain that will enable a more sustainable high-performance model.

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Editorial enquiries

Sandra Fernández Freixa
Marketing and Sustainability Director

+34 977 166 950


Inemesit Ukpanah

+31 164 317 019



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