23 Mar 2018
The 17th Eurocom Worldwide Conference in Berlin explored the impacts of global digitisation on PR agencies
PR.Konektor, member for Czech & Slovak Republics, is Eurocom Worldwide’s Agency of the Year 2018
The 17th Eurocom Worldwide Annual Conference held on 16th March 2018 focused on the most significant impacts of global digitisation on the PR industry and in particular on PR agencies. The conference agenda, presented by external experts as well as Eurocom Worldwide speakers, ranged from artificial intelligence, augmented and virtual reality to customer journey mapping and new measurement and evaluation techniques. The Eurocom Worldwide conference attracted close to 30 agency leaders from across Europe, Latin America, the US and Asia Pacific to Germany’s capital city Berlin.
Keynote speaker Prof. Andrea Kindermann from the renowned Quadriga University in Berlin outlined new developments in the AI and augmented/virtual reality sector and their potential influence on the PR industry. She elaborated on the particular importance of the customer journey model and the competence gap between creative and classic PR agencies. Prof. Andrea Kindermann said: “The era of ‘Jack of all trades’ within the PR sector is over. The pressure is on to create and execute ideas that can compete with the omnipresence of creativity. The ability to set-up and steer teams of a wide range of experts to achieve productive collaboration will be critical for PR agencies.”
AMEC speaker Dr. Jan Janzen, Head of Analysis & Consulting at Argus Data Insights, introduced new models of measuring and evaluating PR on the basis of the Barcelona Principles while Dirk Popp, VP & Global Head of Corporate Comms at HERE Technologies, focused on the relationship between clients and PR agencies in the digital era in terms of expectations and benchmarks.
Members recognised for contribution to the network
PR.Konektor, based in Prague, Czech Republic, received the Eurocom Worldwide Agency of the Year 2018 award for their outstanding engagement and contribution across the network over the last year. In addition, both PR.Konektor and Imago PR from Poland were recognised for completing 10 years of successful cooperation and contribution to the network.
Network Chairman Robin Baker commented: "This year’s conference focused on exploring the major challenges and changes that our whole industry is confronted with through digitisation. We invited leading speakers in their respective fields and our delegates appreciated the insights they gained from their shared expertise. Our global network is in excellent shape in terms of business co-operations and member collaborations and we welcomed new members joining during the last year, including agencies from Finland, Hungary and Singapore.”
The conference was hosted by Eurocom Worldwide's DACH agency Schwartz Public Relations.
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About Eurocom Worldwide
Eurocom Worldwide was established in 2002 and is today one of the leading worldwide networks of independent, privately owned communications agencies. Together, we form a global business-to-business solution provider for PR, marketing communications and reputation management with a focus on key technology, industrial and commercial sectors. Eurocom Worldwide has 27 member agencies comprising over 500 communications specialists and consultants in 50 national capitals and centres of commerce around the globe. Our scope of business exceeds more than 1000 client enterprises and organizations in 80 countries across all five continents. For more information, visit www.eurocompr.com or follow on Twitter @EurocomPR