11 May 2017
EMG China moves West
Bergen op Zoom, Netherlands, May 11, 2017 – EMG China, the leading international B2B/industrial communications specialist, has just completed a move to its new offices on the Puxi or west side of Shanghai, located in the new Futureland Building, in the vibrant and emerging business district of Putuo.
The move marks the next chapter in EMG’s continued success in China. “With a 13 year history on the ground here, EMG has long been established as the leading B2B and industrial communications specialist in China. The move to Puxi provides us with a newer, more modern office location and facilities, improved staff accessibility, as well as proximity to clients and the new National Exhibition and Convention Center (NECC) in Shanghai’s Hongqiao district, which is set to host more and more industry events,” said John Gallagher, International Development Director, EMG.
The world’s largest exhibition centre, the NECC will host Chinaplas, the annual plastics and rubber tradeshow and traditionally one of EMG’s largest client and key events, for the first time in 2018.
Although the market in China has undergone change in recent years, it continues to present growth and development opportunities. “We are seeing continued demand from existing clients for our brand of specialized PR and communications expertise, as well as strong growth in new client acquisition this year,” said John. “In particular, there has been a significant shift towards digital communications through WeChat platforms across many of our clients which we are supporting.”
Underlining this continued growth, EMG China has also strengthened and expanded its team with the recent addition of Joe Cui who joins as Senior Account Director. Previously with Newell Public Relations, Joe brings over 12 years of communications know-how and a depth of local and Asian experience across a variety of B2B sectors including technology, food ingredients and materials.
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Notes for editors
Founded in 1991 in the Netherlands, EMG has revenues of €6m, is independent and privately owned by three international communications professionals with a strong belief in the power of effective communications strategy as part of overall corporate policy to meet commercial objectives.
With a background in the advanced materials sector EMG has developed itself as a specialist industrial communications agency with deep vertical sector experience in automation, chemicals, construction, energy, healthcare, packaging, marine, processing and technology markets.
EMG was international from the outset and has consistently added big name industrial companies to its client roster, helping them to introduce products, launch new brands, create brand identities, liaise with business and industry press, in short to create awareness and generate new business leads.
Today we have offices in Europe and Asia with the capability to implement localized marketing communications and media relations programmes in all of our clients' key markets across the world. Clients we support include Avery Dennison, Borealis, Belden, Clariant, DSM, GE, Guardian, Henkel, Moog, Omron, SABIC and TE.
EMG is the founding partner of the Eurocom Worldwide global alliance and of EMG Asiacom, the regional network of B2B specialist agencies which provides local PR and communications expertise for key markets including China, Singapore, India, Japan, Korea and Australia.
In China specifically, EMG provides local PR and communications support to clients such as Clariant, HID, Lectra, PPG, and Orange Business Services.