6 Jan 2016
EMG to support Cytec Industrial Materials’ European media relations
Bergen op Zoom, January 6, 2016 – Cytec Industrial Materials has appointed EMG, the leading international B2B and industrial communication specialist, to raise its profile among the German and Pan-European Automotive and Materials market.
Cytec Industrial Materials, a business unit of multinational Cytec (part of the Solvay group), is a leading supplier of composite materials, process consumables and tooling to industries that demand rapid response, short lead times, flexibility and strong customer support.
EMG’s initial focus is on development of a proactive media relations strategy and supporting programme centred on creating awareness and understanding of the company’s story and product portfolio. According to Kevin Noels, Account Manager at EMG, “The groundwork was laid earlier this year through a workshop to establish key messages per target audience and identify potential storylines. The resulting messaging platform developed by EMG now serves as the basis for all communication tools and provides a defined framework for Cytec’s team in reaching the desired market segments.”
The new approach was implemented for the first time at the Composites Europe 2015 trade fair in September. EMG supplemented pre-show media training for Cytec’s spokespeople, press releases and on-site interviews with the key composite and plastics publications, securing substantial quality press coverage and opportunities for future editorial co-operation. Further events in the pipeline include the opening of Cytec’s new application centre in the UK in December and the JEC World Composites Show in Paris in March 2016.
Claire Michel, Communications Manager for Cytec Industrial Materials (part of Solvay Group), comments: “Cytec Industrial Materials has an established presence in the European composites and materials market. Through EMG’s expertise and international capabilities, we see real opportunities to increase awareness among German and EU automotive OEMs of our strategy and portfolio for high volume application of composite materials .”
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Notes for editors
An international chemical and advanced materials company, Solvay assists its customers in innovating, developing and delivering high-value, sustainable products and solutions which consume less energy and reduce CO2 emissions, optimize the use of resources and improve the quality of life. Solvay serves diversified global end markets, including automotive and aerospace, consumer goods and healthcare, energy and environment, electricity and electronics, building and construction as well as industrial applications. Solvay is headquartered in Brussels with about 30,000 employees spread across 53 countries. It generated pro forma net sales of close to € 12 billion in 2014, with 90% made from activities where it ranks among the world’s top 3 players. Solvay SA (SOLB.BE) is listed on Euronext in Brussels and Paris (Bloomberg: SOLB.BB - Reuters: SOLB.BR).
EMG is the leading international communication consultancy specialised in industrial media relations and marketing communications. With a mission to deliver effective business communications for its clients primarily in the automation, chemicals, construction, energy, packaging, marine, materials and processing sectors and related vertical markets, EMG has built its business on developing integrated marketing communications programmes for international organisations. EMG was founded in 1991 and has offices in The Netherlands and China. EMG provides international communications support to clients that include Avery Dennison, Belden, Clariant, DSM, GE, Guardian, Henkel, Moog and TE.
EMG is the founding partner of the Eurocom Worldwide global alliance and of EMG Asiacom, the regional network of B2B specialist agencies which provides local PR and communications expertise for key markets including China, Singapore, India, Japan, Korea and Australia.