14 Jul 2021
norda™ launches flagship product with DSM’s bio-based Dyneema® fiber
Geleen (NL), 14 July 2021 - Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.
Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.
The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.
In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.
“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”
In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.
“The latest development with norda™ is an example of how Dyneema® fibers are enabling our customers to deliver the highest performing products made with the most sustainably sourced materials to end consumers,” states Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials. “Incorporating bio-based Dyneema® fibers means there’s no compromise when it comes to performance or sustainability.”
Together with suppliers, customers and key partners, DSM is building an integrated product portfolio that enables both innovation and environmental responsibility. The partnership between DSM and norda™ breaks the historical boundaries of footwear development in the trail running category and proves that performance and sustainability should always run together.
DSM Protective Materials
6167 RD Geleen
Notes for editors
DSM – Bright Science. Brighter Living.™
Royal DSM is a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. DSM addresses with its products and solutions some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all its stakeholders – customers, employees, shareholders, and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications, and new mobility and connectivity. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 23,000 employees. The company was founded in 1902 and is listed on Euronext Amsterdam. More information can be found at www.dsm.com.
norda run, inc.
Founded in Montreal, Canada in 2020, and headquartered in the mountains of the Eastern Townships of Quebec, is a privately held footwear and apparel company. nordaÔ is inspired by Canada’s toughest conditions, and is committed to craftsmanship in creating the highest performance products.
norda’s mission is to empower all runners to achieve their peak potential, and to provide the best performance footwear, while leaving the lightest footprint possible. Through science and cutting-edge technology, nordaÔ has created the world’s first seamless (trail) running shoe with bio-based DyneemaÒ, the world’s strongest fiberÔ. This achievement breaks historical boundaries in the footwear industry, and proves that the highest performance, durability and sustainability are achievable together.