8 Dec 2020
Bold, beautiful and perfect for blocking: Clariant’s “New Freedom” Decorative Color Trends for 2021
- First edition of decorative color inspiration brings us back to earth with intense reds and passionate yellows
- To compliment prominent blush shades from past years, these warm hues are perfect for color blocking, a design trend here to stay
- Formulated with Clariant’s Hostatint™ 500 pigment preparations
Muttenz, December 8, 2020 – As 2020 has seen us all spending more time in our homes, there has been a huge growth of interest in decorating and re-imagining how we want our living, and now working, environments to look and feel. To help us make the most of our spaces, Clariant’s latest ‘New Freedom’ Decorative Color Trends 2021, is full of creative colors to capture our imaginations.
At a time when we are all adjusting to the new normal they give us the freedom to discover what is important: the freedom to do something creative for ourselves and our loved ones, and; the freedom to focus on making our homes cozy environments in which we feel happy and at ease.
Global color institutions, interior designers and Clariant’s operating customers who have their fingers on the design pulse provided inspiration for the palette of 13 different trendsetting tones.
2021’s colors are also creating spaces that have more than a positive emotional impact. They have all been formulated with Clariant’s Hostatint 500 range, multi-purpose pigment preparations with low VOC (Volatile Organic Compounds) and no APEO (alkylphenol ethoxylates).They are binder-free, and deliver technical design freedom in water and solvent-based modern decorative paints.
“It’s well known that colors can reflect and influence our emotions and well-being so we have chosen bright warm and neutral color shades in our latest collection to help create spaces that have a positive impact,” said Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant. “One stunning 2021 color, for example, is Meraki, Greek for an outburst of dedication, an intense red. Another is Ubuntu, a Nguni Bantu term meaning ‘humanity’. It’s a warm, intense yellow that reflects a bond of sharing, connecting all of humanity, and seems particularly relevant today.”
These bold shades are ideal for color blocking – an interior design trend here to stay. It may have started on the fashion catwalks but the pairing of different solid colors and textures, to boldly segment space in our homes, continues to be a much used decorating tactic.
Clariant has also nominated a color of the year included in the “New Freedom” Decorative Color Trend palette. Wabi-Sabi gray, with soft violet undertones, is inspired by Japanese aesthetics and the concept of appreciating the beauty found in the imperfections of nature. It is an imperfect gray that can be combined perfectly with any other color.
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Notes for editors
Clariant is a focused, sustainable and innovative specialty chemical company based in Muttenz, near Basel/Switzerland. On 31 December 2019, the company employed a total workforce of 17 223. In the financial year 2019, Clariant recorded sales of CHF 4.399 billion for its continuing businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.
Clariant’s Business Unit Pigments is a leading global provider of organic pigments, pigment preparations and dyes. The vastly diverse portfolio corresponds to the high standards for colors and coatings in industrial, automotive and architectural applications. The business unit also provides solutions for the plastics industry, for special applications in the aluminum, agricultural and consumer goods sector, as well as for traditional printing processes, inkjet printing and toner applications. The Pigments business unit continues to bring new and innovative materials to the market, with a strong emphasis on environmental aspects and sustainability. Employing over 2000 people across the globe, the Business Unit Pigments is part of Clariant’s Business Area Plastics and Coatings.