Clariant

Clariant ColorForward® 2021 palette yearns for human contact, searches for authenticity

  • 15th Annual Color and Trend Forecast for plastics issued
  • Five hues suggested each of the four social trends
  • Trend to warmer and deeper shades; include many special effects

Muttenz, December 12, 2019 – The color experts at Clariant ColorWorks® have identified four societal trends that can be expected to influence consumers in the next few years. ColorForward 2021, the 15th edition of the annual Clariant color forecasting guide for the plastics industry, recognizes that genuine human contact is actually becoming a luxury in the digital era, and that people crave authenticity in a world of deep fakes. On a more positive note, technology is being used to create products that connect with people on an emotional level, while collaboration is seen as critical to realizing positive change.

“These trends lead to a color palette for 2021 that exhibits contrast,” reports Judith van Vliet, ColorWorks Senior Designer and leader of the ColorForward team. “On one side, we see colors that speak to what is relatable and still considered authentic, while on the other side, colors mirror today’s drama. Where the 2020 palette was characterized by cooler colors, the 2021 hues are much warmer and deeper. Moreover, this year’s color directions include many translucent shades, often incorporating special effects or sometimes looking like one thing but feeling like another.”

In ColorForward 2021, as in previous editions, each trend theme is represented by five colors that people are expected to respond to in the coming years. This unique tool can then be used by plastic product designers and marketing professionals to make more informed color choices for new products and packaging.

“Where greens ruled 2020,” van Vliet continues “warm oranges and yellows seem to be taking over in 2021. Blues and greens remain important, ranging from deep nightly hues to softer aquatic tones. Brights have an artificial feel and are juxtaposed with enchanting darks. The lilacs from the last edition have developed into deeper versions of themselves, adding mystery and depth to an overall lively range.”

To learn more about ColorForward, please visit www.clariant.com/colorworks. Clariant also offers seminars at its ColorWorks design and technology centers, as well as at selected conferences and at customer sites.

® TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.

Reader enquiries

Clariant International Ltd
Rothausstrasse 61
4132 Muttenz 1
Switzerland
+41 61 469 6742
www.clariant.com
@clariant
clariant
ClariantInternational
clariant_international

Notes for editors

www.clariant.com

Clariant is a focused and innovative specialty chemical company, based in Muttenz near Basel/Switzerland. On 31 December 2018 the company employed a total workforce of 17 901. In the financial year 2018, Clariant recorded sales of CHF 4.404 billion for its continuing businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.

Related images

Clariant ColorForward® 2021 Palette Yearns for Human Contact, Searches for Authenticity. 
(Photo: Clariant)

 

 

Editorial enquiries

Stefanie NehlsenStefanie Nehlsen
Clariant International Ltd

+41 61 469 63 63
stefanie.nehlsen@​clariant.com

Caroline SchmidCaroline Schmid
Clariant International Ltd

+41 61 469 63 63
caroline.schmid@​clariant.com

Siria NielsenSiria Nielsen
EMG

+31 164 317 036
snielsen@​emg-marcom.com
@siriajonna

 

Also available in

 

Share

 

More news from