9 Oct 2018
Clariant out to wow with new eye-catching and long-lasting magenta unveiled for anodized aluminum: Sanodye® Magenta LF
- Unique light and weather fastness for long-lasting color
- Heavy metal-free dye structure for indoor and outdoor applications
- Single, color-consistent bluish-red dye supports uniform coloration
Muttenz, October 9, 2018 – Clariant, a world leader in specialty chemicals, hits the spot for this fall’s color trends with a truly durable magenta shade now available for coloring anodized aluminum. Launched today, new Sanodye Magenta LF combines red, the color of power, with a touch of trustworthy blue in a non-bleeding single dye formulation that consistently delivers the same “wow factor” shade.
Thomas Heber, Technical Marketing Aluminum Europe, Business Unit Pigments at Clariant comments: “With magenta billed as the hottest hue for fashion and cosmetics for fall 2018, Clariant is very excited to offer aluminum finishers this striking shade with the uniquely long-lasting properties to give everything from jewelry, smartphone shells, lipstick cases and other cosmetics packaging, to home appliances, consumer electronics and patio furniture, a sophisticated on-trend look that will hold its vibrancy.”
Sanodye Magenta LF has a unique level of light and weather fastness for indoor and outdoor applications that is rarely found within the industry. The single dye formulation has a heavy-metal free dye structure which is a key consideration particularly for applications such as toys and consumer goods.
Importantly, as a single dye formulation it has uniform high reproducibility, which makes it ideal for achieving a precise shade for color matching packaging, such as for cosmetics.
Besides to color consistency, single dyes are easier to handle than blends. Sanodye Magenta LF shows good dye bath stability and enables a stable dyeing process.
Sanodye Magenta LF makes its market debut at Aluminium 2018, Messe Düsseldorf, Germany, from October 9-11, 2018 Stand G13 Hall 12. Clariant is joined at the booth by Omya (Schweiz) AG, the exclusive distribution partner for its aluminum finishing portfolio in Europe, North Africa and the Middle East. More information on Clariant’s products and support for anodized aluminum finishers is available at www.clariant.com/aluminumfinishing.
Sanodye® IS A TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.
Reader enquiriesClariant International Ltd
4132 Muttenz 1
+41 61 469 6742
Notes for editors
Clariant is a globally leading specialty chemicals company, based in Muttenz near Basel/Switzerland. On 31 December 2017 the company employed a total workforce of 18 135. In the financial year 2017, Clariant recorded sales of CHF 6.377 billion for its continuing businesses. The company reports in four business areas: Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant’s corporate strategy is based on five pillars: focus on innovation through R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.
Clariant’s Business Unit Pigments is a leading global provider of organic pigments, pigment preparations and dyes. The vastly diverse portfolio corresponds to the high standards for colors and coatings in industrial, automotive and architectural applications. The business unit also provides solutions for the plastics industry, for special applications in the aluminum, agricultural and consumer goods sector, as well as for traditional printing processes, inkjet printing and toner applications. The Pigments business unit continues to bring new and innovative materials to the market, with a strong emphasis on environmental aspects and sustainability. Employing over 2000 people across the globe, the Business Unit Pigments is part of Clariant’s Business Area Plastics and Coatings.