Avery Dennison

New sales and marketing leadership appointments at Avery Dennison Label and Packaging Materials EMENA

OEGSTGEEST, the Netherlands June 2, 2021 — Avery Dennison’s Label and Packaging Materials (LPM) division in EMENA region is making two new key appointments effective June 1, 2021.

Burak Sahbaz, who is currently leading marketing, has been appointed VP Sales. He succeeds Noel Kasmi, who is now VP Marketing.

“These appointments reflect our determination to leverage learnings and insights cross-functionally so we can accelerate the development of new innovations and sustainable solutions for our customers. The broad and in-depth experience Burak and Noel have gained across many segments makes them well-positioned to help realize our ambitious goals over the strategic horizon”, says Hassan Rmaile, VP & GM for Label and Graphic Materials EMENA.

Burak Sahbaz will use his extensive experience in sales and marketing at Avery Dennison to continue pushing the next levels of customer centricity. “Innovative, sustainable and intelligent solutions represent the way forward,” he says. “The pace of change in packaging technologies is speeding up. We have both the understanding of customer needs and the range of innovations needed to meet their requirements and challenges successfully, and to help them grow profitably.”

Noel Kasmi will be driving the overall marketing strategy, accelerating and developing sustainability and long-term innovation for the future of packaging with a focus on moving the company’s ecosystem 360 initiative forward.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

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About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

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Avery Dennison

+31 6 15250493

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+31 164 317 021




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