Avery Dennison

Avery Dennison introduces new label adhesive technology for stronger hold on rough surfaces

OEGSTGEEST, the Netherlands September 26, 2019 — Avery Dennison introduced their new Surfas Technology at Labelexpo Europe. This patent-pending adhesive technology increases surface contact for better initial tack to create a stronger hold on rough finishes, like corrugated boxes. Surfas Technology, a perfect solution for e-commerce and logistics labeling needs, offers a sustainable edge and will be available at the same price as conventional labeling solutions for corrugated board.

The newest in a long history of Avery Dennison adhesive technology innovations, Surfas reduces the risk of curled or failed logistics labels to ensure on-time and accurate shipping. Corrugated cardboard can be a challenge for label adhesion, according to Eric Ide, senior product manager, Label and Packaging Materials Europe. Irregular surfaces require a more rigorous label adhesive that can bond to a wider variety of finishes. Surfas Technology is developed for ultimate strength and bond when labeling rough substrates. In addition to streamlining operations, increasing reliability and improving accuracy, the new adhesive coating technology offers sustainability advantages by using significantly less oil per square meter of material.

“We’ve cracked the code for labeling irregular surfaces,” said Eric Bartholomew, Global R&D director. “The technology’s stronger initial tack and higher adhesion make it a solution you can count on across the life of the label.” Following the preview at Labelexpo, Avery Dennison intends to further validate Surfas Technology with selected partners in preparation of a broad market launch.

Visitors to Labelexpo Europe 2019 can talk with global commercial project leader Eric Ide about the benefits of Surfas Technology in Booth A31, Hall 5 through Friday, 29 September. Or, to learn more about the full range of Avery Dennison label and adhesive solutions anytime, visit label.averydennison.com.

Reader enquiries

Avery Dennison

Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest

+31 85 000 2000





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About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

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Marit Meelis
Avery Dennison

+31 6 15250493


Inka Finne

+31 164 317 019





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