Avery Dennison

Avery Dennison shortlisted for Global Environmental and Sustainability Award 2019

Nomination recognizes industry first for recycled PET liner launched in Europe

OEGSTGEEST, the Netherlands July 11, 2019 — Global materials science and manufacturing company Avery Dennison has been shortlisted for the Environmental and Sustainability Award of the Label Industry Global Awards 2019.

One of three finalists, Avery Dennison is the first pressure sensitive label material supplier to introduce liner made from recycled PET, available commercially in Europe. The liner, which uses 30% PET post-consumer waste, meets technical qualifications while maintaining quality and performance for label design, printing, and application.

Life cycle analysis of the recycled PET liner shows that use of one million square meters of Avery Dennison recycled PET23 liner in place of virgin PET23 liner reduces:

  • Use of fossil fuel by 30% ⁠— or the equivalent of saving 60 barrels of oil
  • Energy use by 23% ⁠— or the equivalent of saving energy of 17 households per year
  • Water use by 20% ⁠— or the equivalent of saving drinking water for 123 people per year

“Avery Dennison’s rPET liner is a great example of how innovative thinking and collaboration across the label and packaging value chain are resulting in new ways to replace virgin resources with recycled alternatives. This is in line with our 2025 Sustainability Goals, where we want to introduce more products that contain recycled content and/or enable recycling of end use packaging,” said Jeroen Diderich, vice president and general manager Label and Graphic Materials EMEA.

Since the product was introduced in late 2018, adoption of the rPET liner continues to accelerate with additional ClearIntent products launched since then, including the CleanFlake portfolio and ClearCut adhesive.

“Conversion and application speeds are helping to drive an ongoing rise in demand for PET liners. We have been careful to retain those benefits, while also supporting converters and end users as they make the transition from glassine,” said Rob Groen in ‘t Wout, senior marketing manager, films.

Click here for details about the Avery Dennison rPET liner.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
+31 85 000 2000
www.averydennison.com
@lpm_eu
avery-dennison-label-and-packaging-materials
AveryDennisonCorporation

Notes for editors

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

The Label Industry Global Awards

The Label Industry Global Awards were created in 2004 to celebrate innovation and excellence within the label and package printing sector. The Awards ceremony alternates each year between Labelexpo Europe (Brussels) and Labelexpo Americas (Chicago). The 2019 Awards will take place in Brussels in September. Follow the Label Industry Global Awards on Twitter at @LabelAwards. For more information about Labelexpo Europe 2019, visit the show website.

Related images

PET bottles are recycled and used as content for rPET liner. 
(Photo: Avery Dennison, PR427)

 

Editorial enquiries

Mirrijne Pluim
Avery Dennison

+31 6 100 260 17
mirrijne.pluim@​eu.averydennison.com

Inka Finne
EMG

+31 164 317 019
ifinne@​emg-marcom.com

 

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