Avery Dennison

Avery Dennison launches M_use, a design inspiration platform

OEGSTGEEST, the Netherlands April 29, 2019 — Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters.

M_use, short for “materials in use”, is a community where users can find inspiration as they experience the attributes of a label application—from technical to tactile—as well as discover more about the science behind the design.

“M_use combines inspirational design content with the materials science expertise of Avery Dennison. It’s an easy-to-use interface that shows the magic of materials in use,” said Angus McGuffin, global creative director at Avery Dennison.

The site features an online library of materials. Users get a 360 degree perspective on the texture, color, tactility, and printability. They also can access bespoke content created in collaboration with industry experts that covers insights, trends, and creative design inspiration.

“We see M_use as a digital swatchbook for our converters as much as an inspirational resource for designers. Creatives can download and design on high-resolution images to see the material in use before ordering a sample,” said Ralph Olthoff, global marketing director for wine and spirits at Avery Dennison.

“Powered by Avery Dennison, M_use leverages our deep knowledge of materials science and our love and curiosity for design to bring an inspiration-to-production, full-circle experience to designers, brands, and label printers,” said McGuffin.

“Label materials are my canvas, and that’s true for any designer” says Davide Ciaroni, creative director of Italian design agency Doni & Associati. “The more you know about materials and their application, the better your work is. I pay a lot of attention to detail, but above all I try to start every new design with my material choice. I’m excited that M_use will make it easier for me to connect not only with the materials that can elevate my design, but with ideas and inspiration from other designers as well.”

The site launched with a focus on the wine and spirits industry and will expand into additional segments. To learn more and to register for M_use Monthly, visit my‑muse.com and follow us on Instagram at @m_uselive.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

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Editorial enquiries

Marit Meelis
Avery Dennison

+31 6 15250493

Inka Finne

+31 164 317 019


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