4 Feb 2019
Avery Dennison recycled PET (rPET) liners now available across Europe in four constructions
OEGSTGEEST, the Netherlands — February 4, 2019 — The recent launch, by Avery Dennison, of a portfolio using recycled PET (rPET) liners has received another important boost, with four labelling constructions now available across Europe.
Georg Müller-Hof, vice president marketing LPM Europe, said that using post-consumer waste (PCW) to manufacture label liners represents a step change in sustainability:
“Avery Dennison is focused on real-world sustainability improvements, which ultimately means ‘closing the loop’ and using post-consumer waste to create new products. These four new labelling materials not only use a liner with more than 30% recycled PET bottle content, but they are also part of our CleanFlake™ and ClearCut™ portfolios – which offer important additional sustainability gains in their own right.”
Three CleanFlake materials are now available on a thin rPET23 liner. The ‘switchable’ CleanFlake adhesive is designed to separate cleanly from PET bottles during the recycling process so that contamination of PET flakes is avoided – an important factor in ensuring that recycled PET can be recycled rather than downcycled. A fourth material – a high clarity ClearCut PP50 TOP CLEAR-S7000-rPET23 construction – is considerably thinner than today’s market reference (PP60 with PET30), and offers high speed conversion and dispensing using the same thin rPET23 liner.
The rPET liner has been designed to convert in the same way as a conventional PET liner, with no noticeable differences in performance.
Müller-Hof said that more will follow: “We are committed to managing waste across the value chain - in line with our 2025 Sustainability Goals and to meet the needs of our customers. Moving forward, we look forward to introducing rPET liner in an expanded range of products, as well as offering products that contain recycled content and/or enable recycling of end use packaging.”
Reader enquiriesAvery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000
Notes for editors
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.