Avery Dennison

Together, we help label converters overcome RFID market entry obstacles

OEGSTGEEST, the Netherlands November 26, 2018 — To accommodate easier market access for label converters, looking to offer RFID conversion solutions to their customers, Avery Dennison and French converting equipment manufacturer SMAG Graphique have joined forces.

As part of this partnership, Avery Dennison’s customers can visit SMAG Graphique’s showroom in Savigny sur Orge (France). Here the machine manufacturer showcases its dedicated RFID inserting machines for roll to roll RFID insertion and encoding.

Label converters who are new to conversion of RFID labels, will receive full technical and operational training from SMAG Graphique to help achieve maximum efficiency and yield. SMAG Graphique can also support label converter with the production of their first order of RFID enabled labels based on Avery Dennison RFID inlays.

Jordi Baeta, market development manager RFID EMEA at Avery Dennison comments: “This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers. In our RFID Innovation Center in the Netherlands, converters can experience first-hand how intelligent labels are improving efficiency in manufacturing and commerce across many industries, take part in live demonstrations, meet our RFID experts and get hands-on experience with the technology of tomorrow.

While in SMAG’s showroom they can experience how our RFID products are inserted in their printed labels.”

Stéphane Rateau, general manager at SMAG Graphique, adds: “Together with Avery Dennison, we can now offer converters a comprehensive end-to-end primer on how they can grow their business by adding RFID solutions to their service offering.”

Under this partnership, Avery Dennison and SMAG Graphique will also team up during several RFID industry events. Including on 20-21 November, at Avery Dennison’s RFID Master Academy where SMAG Graphique will provide a live demonstration of their RFID inserters at Avery Dennison’s European head offices in Oegstgeest.

For more information visit: label.averydennison.com/eu/en/home/products/intelligent-labels/visit-us.html.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

Related images

From left to right: Laurent Owezareck Avery Dennison, Sandro Gardoch from SMAG Graphique, Rateau Stephane from SMAG Graphique, Jordi Baeta Avery Dennison.
(Photo: Avery Dennison, PR410)


Editorial enquiries

Rob Verbruggen
Avery Dennison

+31 85 000 2196

Inka Finne

+31 164 317 019




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