Avery Dennison

MetroWrapz wins 2018 “King of the Wrap World” crown in Avery Dennison “Wrap Like a King™” Challenge

OEGSTGEEST, the Netherlands November 1, 2018 — Avery Dennison Graphics Solutions announced today that MetroWrapz of Hollywood, Florida earned the title of “King of the Wrap World” for its Mission Flyer 2.0 vehicle wrap. The crowning of the new champ of the “Wrap Like A King” Challenge took place in the Avery Dennison booth at the 2018 SEMA Show in Las Vegas.

“The attention to detail on this project has raised the bar of any vehicle wrap we have ever created,” said Bruno Dede, president of MetroWrapz. “Chrome film with a matte lamination set this one of a kind wrap apart, and Avery Dennison film helped us stay true to the Air Force plane that inspired this project.”

MetroWrapz used Avery Dennison® Supreme Wrapping™ Film, MPI 1105™ with digital overlaminates and Conform Chrome™ to create a warplane-inspired vehicle wrap. The 2015 Dodge Challenger Hellcat used for the wrap belongs to Technical Sergeant Romeo Peart, and the design was based on the WWII-era P51 Mustang aircrafts used by the Tuskegee Airmen. The full car wrap included doors, door jambs, under the hood, inside the engine compartment and under the trunk lid. 

A panel of industry experts judged each submission to choose Regional Wrap Kings, Continent Wrap Kings and the final “King of the Wrap World.” The 2018 Challenge judges include Justin Pate, Myles Kovacs, Jun Kinoshita, Mark Richardson, Alain Carcat, Molly Waters, Peter Wright and Marco Kimme.

The other continental finalists in the competition - chosen from regional finalists - were Funkeefish (UK), WrapStyle Korea (Korea) and Fingerprint Signs (Australia). Submissions were judged on visual transformation (difference between the before and after pictures submitted); quality and skill level of installation; overall public look; and appeal and uniqueness of the design.

“MetroWrapz earned the global wrap king title against an extremely competitive field, and we’re proud to have the shop represent the incredible installers that use our films,” said Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe. “With new products just released, including Supreme Protection Film and new colours of Supreme Wrapping Film, there is even more people can accomplish with our products.”

The ultimate prize package for MetroWrapz includes a personalized Wrap Like a King trophy, $1,000 in gift vouchers, a Race Ramp product, a variety of promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire “King of the Wrap World” extended prize package is valued at almost $5,000.

Wrap installers can see all of the 2018 entries and learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via avydn.co/WLAK2018.

Continental winners:

Europe - “Barnfind 66” by @Funkeefish
North America - “Mission Flyer 2.0” by @MetroWrapz
North Asia - “Tank Ray” by @WrapStyle Korea
Australia + New Zealand - “Barn Find 24/7” by @Fingerprint Signs

Regional winners:

Europe North - “Barnfind” by @Funkeefish
Europe Central - “Dynamic Truck” by @SIGNal Wrapping
Europe South - “Formula-e Gen2” by @S&C Creative Agency
Eastern Europe & MENA - “Toyota Wrap Cruiser” by @WrapStyle Zlin
North America East - “VooDoo S6 SteamPunk SpaceShip” by @VooDoo Vinyl Wrap
North America Midwest - “Boba Fett” by @Auto Trimmers
North America Central - “Republic Tattoo” by @GraphicsGuys
North America South - “Mission Flyer 2.0” by @MetroWrapz
North America West - “Gold Rush Rally” by @EMWRAPS
North America Canada - “The Warrior” by @Canadian Wrap Masters 

Reader enquiries

Avery Dennison
Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest

Notes for editors

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

A segment of Avery Dennison Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

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Avery Dennison

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