Avery Dennison

Ultimate vehicle visibility solutions from Avery Dennison

OEGSTGEEST, the Netherlands July 9, 2018 — Among the materials science innovations Avery Dennison Graphics Solutions premiered at FESPA 2018 was a full range of reflective films designed to provide the highest possible vehicle visibility.

Oliver Guenther, senior director, marketing and channel strategy for Avery Dennison, said that Avery Dennison’s V-8000 Series of reflective films is one of the new range’s star performers, with six colours that use a unique, all-in-one prismatic technology: “The extreme, omnidirectional reflectivity offered by V-8000 materials is unique to Avery Dennison, and it means a significant improvement to visibility at night and in other low-light conditions. Of course, vehicles with V-8000 also stand out more during the day - this is a solution that is great for both vehicle safety and brand visibility.”

V-8000 materials reflect well in all directions, so installation is easier for converters - the films conform superbly to simple curves and can be applied in any orientation. A 1.22m width ensures less material waste, and the materials can be both printed and cut. A solid metallic layer means they resist water, dirt and reflectivity loss from dents.

Guenther added that the complete Avery Dennison reflective product range offers many other options in addition to the V-8000 Series: “Converters can also select from the V-4000 Series - an outstanding beaded reflective film, also available in six colours, which suits long-term commercial and emergency fleet applications. Another series, V-4000E for truck and trailer applications, complies with ECE-104 Class E. We also offer omnidirectional Conspicuity Tape materials for both rigid surfaces and flexible PVC curtains, allowing high-visibility areas to be created on vehicles in any required configuration. If a vehicle needs to be seen, or a brand made more prominent, these high-visibility portfolios provide a genuinely comprehensive range of choices.”

Reader enquiries

Avery Dennison
Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest

Notes for editors

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

A segment of Avery Dennison Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

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Patrick Winters
Avery Dennison

+31 85 0002 246

Inka Finne

+31 164 317 019


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