Avery Dennison

New vulcanized tyre labels can take the heat while supporting the whole tyre-making process

OEGSTGEEST, the Netherlands — October 25, 2017 — Avery Dennison has created a label which is engineered to bond with the tyre during the vulcanisation process and maintain lifelong adhesion and readability.

The drive for efficiency and quality in tyre manufacture has sparked demand for a new kind of label that withstands the rigors of the production process. To meet this demand, Avery Dennison has developed a new label solution that goes beyond what’s been available currently. This product meets the tough requirements of the vulcanization process and supports the varying needs of manufacturers for strong bonding with different types of green rubber (like SBR, BR and Nature Rubber) after vulcanization process.

“The Avery Dennison solution consists of specially designed barcode tracking labels engineered to bond with the tyre during the vulcanization process and maintain lifelong adhesion and readability. These pressure-sensitive labels offer excellent abrasion and heat resistance, allowing the tyre to remain traceable throughout a customer’s supply chain. During the vulcanization process, this special PSA material would be triggered to have a chemical reaction with the tyre rubber, enabling it to bond the tyre surface permanently.” said Hans Eichenwald, senior product manager, Avery Dennison Europe.

“There’s an increased need for barcoding on tyres. They are fundamental to the tyre industry’s transition into the world of “Industry 4.0” - allowing for the widespread application of digital technologies to integrate automated manufacturing and supply-chain processes. Barcode tracking specifically improves quality, production, and inventory management”, adds Eichenwald.

Made of specially-selected materials, Avery Dennison’s tyre vulcanization labels enable bar code/thermal transfer printability, optimal adhesion and bonding to the green tyre during vulcanization. They withstand the pressure and heat of the curing process (up to 200°C), and resist chemical degradation from acids, bases, salts and low-fat solvents as well as abrasion for long-term durability. They have been designed for maximal identification through the supply chain, and to withstand the demands of the inspection, sorting and shipping processes. The label material will be globally available.

All Avery Dennison statements, technical information and recommendations in this document are based on tests believed to be reliable but do not constitute a guarantee or warranty.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

Related images

New vulcanized tyre labels can take the heat while supporting the whole tyre-making process.
(Photo: Avery Dennison, PR374)


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Rob Verbruggen
Avery Dennison

+31 85 000 2196

Inka Finne

+31 164 317 019




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