11 Nov 2014
SANITIZED AG is not only innovative in product development:
The online platform Sanitized® the.house turns the spectrum of antimicrobial protection into an interactive experience
Burgdorf/CH, November 11, 2014: SANITIZED AG, active in the international marketplace, is adopting unconventional approaches with its new marketing tool Sanitized® the.house. In their virtual home, the specialists in the antimicrobial protection for polymers and textiles are staging the wealth of possible uses for hygiene and material protection in the household environment. The company, established in the B2B sphere, is taking a further step toward expanding its perception as an ingredient brand.
Innovative, reliable and safe products combined with highly specialized customer support during the development and application of the antimicrobial active ingredients make SANITIZED AG more than just a “supplier” for the manufacturing industry. These products and services are enhanced by the professional marketing support. Well-known companies such as Franke Kitchen Systems Ltd., Forbo Flooring Systems, Marks and Spencer p.I.c., Levi Strauss & Co or Zimtstern GmbH are using this option.
The internet platform Sanitized the.house has just been launched, directed primarily at end customers. In this virtual home the visitors receive information and education about how the household environment can be protected against the damaging effects of bacteria, dust mites and fungi. On the other hand, Sanitized reference partners become involved through the interaction with the platform. For example, clicking on the drawer of the closet (Apparel) opens up an image/video/link plus a text about Levi´s Commuter Series, the children fan clothing of FC Bayern München or the yoga mat from FLOCKAN Deutschland GmbH &CO.KG. In the living room (Living), hotspots lead to Sanitized partners in the carpeting, or upholstery materials area.
Why SANITIZED AG – actually a classic B2B company – has launched such a platform for end users, is explained by CEO Urs Stalder: “Through our licensed partners in the textile and polymer industry, which aggressively label Sanitized on their products at the POS, we know that end customers look for guidance and security when buying. Therefore, for the first time, we have begun a marketing initiative directed primarily toward this target group.”
With its virtual house, SANITIZED AG has succeeded in bringing an essentially invisible active ingredient to life. Sanitized the.house makes people aware of the wealth of living situations in which the Sanitized antimicrobial protection can reduce or prevent the development and growth of bacteria, dust mites and fungi. The numerous antimicrobial articles are the answer to an increasing need for health and hygiene.
Reader enquiriesSANITIZED AG
+41 34 427 16 16
Notes for editors
About SANITIZED AG
SANITIZED AG is the leading Swiss company worldwide in the field of the hygiene function and material protection of textiles and synthetic materials. For more than 60 years the company has been pioneering work in this field and has established itself as a specialist for individual hygiene concepts. Besides the highly effective products, the range of services includes consulting on marketing and technical issues, various testing services as well as a proven trademark and licensing concept.
For more information, visit the company’s website at www.sanitized.com.