5 Sep 2016
Plasticity Forum London 2016
Sept. 21st, RSA House - The Great Room (Covent Garden)
Designing for the Future – Plastic and the Circular Economy
HONG KONG — September 5, 2016 — The sixth international Plasticity Forum brings its big discussion on the future of plastic sustainability to London on Sept. 21. This will give the design community a chance to learn how to lead the brands they work for, and products they develop, into a circular economy, where waste is a forgotten concept. Proudly part of the London Design Festival (LDF), the Plasticity Forum will inspire a segment of industry that often is missing at sustainability-related discussions – the design community. Plastic pollution may be one of the biggest looming challenges of our time, but also one of the exciting opportunities when new design solutions are scaled across industries.
Some of the global expert speakers in this uniquely focused event, which covers a wide spectrum of topics within the plastic space, include Chris Grantham, Circular Economy Portfolio Director from IDEO, one of the world’s leading design companies; Quentin Drewell, UK Circular Economy Lead - Accenture; Willem De Vos, CEO - Society of Plastics Engineers; Simon Widmer, Project Manager of Circular Design - Ellen MacArthur Foundation; David Wilson, Director - Vanden Recycling, and Panjak Pancholi, President - Just Egg, which makes a new polymer additive from egg shells. Entrepreneurs, innovators and designers will also join representatives from the British Plastics Federation and the City of London to lead one of LDF’s biggest sustainability events.
The event is positioned as part of the London Design Festival to help encourage and stimulate involvement by the design community in sustainability discussions, options and opportunities, and to help raise awareness of all of the issues and complexities associated with plastic vis-à-vis materials, processes and recycled content. All of these can make big impacts in reducing the waste footprint associated with plastic products, giving designers a new tool and differentiating skill that designers can bring to the companies they work with.
Held most recently this past spring in Shanghai, the event brings together experts from across the global plastics spectrum to discuss innovation and the dynamics of scaling processes, materials and recycling to reduce waste and create value.
“Plastic is an incredibly valuable material due to its light weight, durability and versatile properties, but because of these very qualities, it is complex to handle when thrown away and the lack of infrastructure in waste and recycling around the world has not kept pace with the material’s broad use,” says Doug Woodring, Plasticity’s founder.
The event will offer “a big conversation on the future of plastic,” and discuss where opportunities can be created related to recycled content, product reuse, resource recovery, job creation and waste reduction.
Plasticity London will include discussions on topics such as:
- Designing for recycling & standardization of materials
- Opportunities in manufacturing for the use of recycled content
- Innovations that reduce plastic waste impact & improve brand value
- Reverse supply chains, bring-back programs & how to engage your customers
- Scaling for circular economies within industrial & municipal environments
- Turning waste streams into profit streams
- The recycling tipping point – transforming public beliefs and actions
Who should attend: Brand leaders and innovators, manufacturers and retailers, biopolymer and resin makers, designers, packaging producers, waste-to-fuel companies, angel investors, entrepreneurs, government agencies and policy makers, educators and think tanks. The all-day event will be held in The Great Room of the Royal Society of Arts in Covent Garden, and pre-registration is required.
Notes for editors
About Plasticity Forum
The Plasticity Forum is a cross section of thinkers, solution providers, brands, users and those who appreciate scale to expedite the solutions and innovations that exist today to keep plastic from becoming a problem for our communities and environment. Plasticity offers a global discussion and perspective on solutions, how to standardize across products or industries, and how to bring about new opportunities in production and recovery operations. For more information, visit www.plasticityforum.com.
About Ocean Recovery Alliance
Ocean Recovery Alliance brings together new ways of thinking, technologies, creativity and collaborations in order to introduce innovative projects and initiatives that help to improve our ocean environment. It has two projects with the Clinton Global Initiative focused on the reduction of plastic pollution, and is one of the only NGOs in the world to be working with both the United Nations Environment Programme (UNEP) and the World Bank’s Global Partnership for Oceans. It is the founder of the Plasticity Forum, originally launched at the Rio+20 Earth Summit, and is an advisor for The Economist’s World Ocean Summit. For more information, visit www.oceanrecov.org.