14 Dec 2016
Nothing is impossible with invisible glass for buildings
London, UK, December 14, 2016 – Guardian Glass is launching “The Invisible Glass” campaign, highlighting the numerous possibilities that are now open to architects using Guardian Clarity™ anti-reflective glass* in exterior building applications. It uses humorous and creative messaging to trigger new ideas from architects for glass building designs.
While the use of anti-reflective glass for interior design and glass displays is becoming ever more common, Guardian Glass wants to highlight that it is now possible to effectively use anti-reflective (“invisible”) glass for building and façade applications too. When glass continues to be a physical barrier, but is no longer an optical one, imagine the world of design opportunities this would present for architects. Reflections and glare can now be minimised, creating invisible glazing for external facades and fenestrations without spoiling an otherwise perfect view.
“The fundamental need to make structural glazing virtually invisible can now be met. Architects can create transparent, crystal clear views through the glass, including curved facades” says Andras Kovacs, Product Manager at Guardian Glass. “Imagine the world’s skyscrapers without reflections in the glazing. It would definitely have a powerful positive effect on the aesthetics of cities and how each building is perceived and experienced”.
The aesthetics of a glass façade is a complex matter that involves levels of internal and external reflection, colours and changes in these properties in different light conditions. Guardian Clarity™ anti-reflective glass gives architects more freedom to create buildings that stand out – by increasing visibility into or from the building, or by creating an invisible canvass to bring the interior to the fore. Optimum performance and aesthetics can be achieved by creating different compositions that provide varying levels of reflection, solar control, thermal insulation and light transmission.
The campaign is now being launched in the UK and consists of a number of creative devices that highlight the benefits of invisible glass. These devices also encourage
architects to order a free sample of invisible glass or to get in touch with Guardian, who can help them realise their projects through the campaign site.
*The Invisible Glass, Guardian Clarity™, can reduce reflection from 8% to around 0.7%, compared to standard glass, as well as increasing light transmission for a viewing experience that is virtually distortion free.
Reader enquiriesGuardian Glass Europe
19, Rue du Puits Romain
+352 28 111 000
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About Guardian Industries Corp.:
Guardian Industries Corp. is a privately held, diversified, global company headquartered in Auburn Hills, Michigan. Guardian, and its family of companies, employ 17,000 people and operates facilities throughout North America, Europe, South America, Africa, the Middle East and Asia, with a vision to create value for customers and society through constant innovation using fewer resources. Guardian Glass is a leading international manufacturer of float, value-added, and fabricated glass products and solutions for architectural, residential, interior, transportation and technical glass applications. SRG Global is one of the world’s largest manufacturers of advanced, high value coatings on plastics for the automotive and commercial truck industries, providing solutions for greater surface durability, structural integrity, functionality, vehicle efficiency and design flexibility. Guardian Building Products is a leading U.S.-based distributor of specialty building products. Visit www.guardian.com.