EMG hosts annual EMG Asiacom conference, celebrates 10 years of success in China

Bergen op Zoom, November 26, 2014 - EMG, the leading international B2B and industrial communication specialist celebrated its 10 year anniversary at the Grand Millenium hotel in Shanghai, China. The celebrations followed the annual EMG Asiacom partner and client conference, first launched in 2013, which brought together keynote speakers and delegates from clients and the media under the theme of 'Value Based Communications in a Rapidly Changing Market'.

Speaking to the audience at the event, John Gallagher, International Development Director at EMG said. “We first opened our doors for business in September 2004 with just two people on the ground here in Shanghai. Over the past decade we have built a team of over 25 local communicators, added an office in Beijing and established EMG as the leading B2B and industrial communications specialist in China. We are extremely proud of what we have accomplished here.”

The 2014 EMG Asiacom conference included guest keynote speakers Phil Allen, one of the chemical industry’s foremost experts on value based marketing; Xu Wei, a pioneer in QR Code platforms in China; and Dennis Duan, former editor of China Plastics and Rubber Journal and key industry opinion leader and online blogger.

Helen Han, General Manager of EMG China commented at the event: “We are absolutely delighted with our event today. Over 40 guests and speakers have participated in a thoughtful and lively debate on how we need to be more effective and more value-focused in our communications in this ever changing landscape here in China and across Asia. The feedback from all has been fantastic, and we look forward to next year’s event.”

The Asia-Pacific region is of growing importance for EMG’s industrial client base. To ensure the same quality of service in this complex marketplace EMG has established offices in Shanghai, Beijing and Singapore. From these three hubs EMG is able to service clients throughout the Asia-Pacific region. In 2012, EMG formed the regional EMG Asiacom network of agencies to consolidate its long-established relationships with its local country partners in Asia. Specialized in B2B and industrial marketing communications and media relations, it provides an integrated regional approach to deliver local expertise across Asia ensuring optimum simplicity, efficiency and results.

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Notes for editors

About EMG

EMG is the leading international communication consultancy specialised in industrial media relations and marketing communications. With a mission to deliver effective business communications for its clients primarily in the automation, chemicals, construction, energy, packaging, marine, materials and processing sectors and related vertical markets, EMG has built its business on developing integrated marketing communications programmes for international organisations. EMG was founded in 1991 and has offices in The Netherlands, China and Singapore. EMG provides international communications support to clients that include Avery Dennison, Belden, Clariant, DSM, GE, and Moog.

EMG is the founding partner of the Eurocom Worldwide global alliance and of EMG Asiacom, the regional network of B2B specialist agencies which provides local PR and communications expertise for key markets including China, Singapore, India, Japan, Korea and Australia.

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The EMG team celebrates 10 years of success in China. (Photo: EMG, PR035)


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