ELIX Polymers

ELIX Polymers introduces “responsible innovation” criteria for product development

Pioneering move includes an ethical and moral code in the early stages of R&D and innovation

Tarragona, May 25, 2016 – ELIX Polymers has launched a new process of product development and innovation based on criteria of responsible innovation. The move forms part of the innovation strategy initiated by the specialty ABS producer several years ago.

The development process now includes an assessment of the values considered key in ELIX Polymers’ innovation department, such as sustainability, environmental protection and health issues. These values are analyzed using criteria of ethical and moral responsibility. “The company assesses the impact a new material may have on the various players involved during its lifetime. The assessment takes into account the benefits and harm that a particular new development can generate so that the company can select the most sustainable scenario”, says Antonio Prunera, Head of Quality & Business Development at ELIX Polymers.

ELIX Polymers uses a methodology called Value Sensitive Design (VSD) during the initial steps of its design process for new developments. Already used in other fields of development, VSD allows a systematic evaluation of responsible innovation of new developments by the innovation and development team. VSD is a theoretically grounded approach to the design of technology that accounts for human values in a principled manner. The same values are also promoted by Global Reporting Initiative (GRI) guidelines for sustainability reporting.

The Global Reporting Initiative (GRI) is a non-profit independent standards organization that produces guidelines for sustainability reporting. The guidelines help organizations identify major impacts that their operations have on the environment, society and the economy, helping them to measure and align their processes. More information on the GRI can be found at: https://www.globalreporting.org.

"The inclusion of Responsible Innovation criteria was a logical step in our policy of new product development," says Antonio Prunera. “The impact of our products needed revision from the point of view of ethics and morals. We are responsible for what we create. This is our chance to create something better for the environment and for people. Value Sensitive Design allows us to select the best choice among the various options presented to us.”

Reader enquiries

ELIX Polymers
Polígono Industrial - Crta. Vila-seca-La Pineda s/n
43110 La Canonja (Tarragona)
+34 977 83 54 00

Notes for editors

ELIX Polymers - ELIX Polymers is a leading manufacturer of ABS (Acrylonitrile-Butadiene-Styrene) resins and derivatives in Europe.

Operating from its head office in Tarragona, Spain, and with Sales support teams in all key markets, the company is a specialist provider of tailor-made solutions for high quality thermoplastics applications. With a 40-year track record, ELIX Polymers is an expert in ABS polymers, and it has the resources, the expertise and the experience to create value for its customers through highly individual solutions.

ELIX Polymers offers a broad range of material solutions for a variety of industries and applications, meeting the stringent requirements of the Health Care, Automotive, Appliances, Electronic, Toys and other industries.

For more information please visit www.elix-polymers.com.

Related images

ELIX Polymers introduces “responsible innovation” criteria for product development. (Photo: ELIX Polymers, PR011)


Editorial enquiries

Amaia Bolaños
ELIX Polymers

+34 977 835 597

Nancy van Heesewijk

+31 164 317 018


Also available in




More news from