Showa Denko appoints Azelis as distributor for their Personal Care range in Europe

We are pleased to announce that Showa Denko KK (SDK) has agreed with Azelis that the two parties form a business alliance to market SDK’s cosmetic raw materials in Europe, effective from 1 April 2016.

The exclusive distributorship agreement enables Azelis to market SDK’s vitamin derivatives (APM, APPRÉCIER™, TPNa™), a slimming agent (Hi-Carnitine), and hair care products (DL-Cysteine, SPIERA™) in Europe. Azelis starts its marketing activities for SDK’s products from this month.

"The Showa Denko product range is a valuable addition to our portfolio. We are excited about the opportunities these high quality ingredients offer to our personal care partners, and look forward to working closely with SDK to introduce and establish a strong presence in the European market" said Tony Craske, Market Segment Director, Azelis Personal Care.

SDK’s cosmetic raw materials have already been rated high by customers inside and outside Japan. "We expect that sale of our cosmetic raw materials in Europe will significantly increase, taking advantage of Azelis’ sales network in European countries, expertise and know-how about development of formulas that meet European consumers’ needs" adds Toshitaka Hiro, General Manager, Showa Denko Specialty Chemicals Department.

Under its ongoing medium-term consolidated business plan "Project 2020+", SDK aims to expand its individualised businesses by accelerating development of overseas market. SDK will further improve its sales network for cosmetic raw materials, thereby meeting customers’ expectations at home and abroad.

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About Azelis

Azelis is the leading global speciality chemicals distributor providing a diverse range of innovative products and services. Dedicated teams serve customers in the following industries: Personal Care, Pharma, Food & Health, Animal Nutrition, Specialty Agri/Horti, Homecare & Industrial Cleaning, CASE (coatings, adhesives, sealants, elastomers) Chemicals, Lubricants & Metal Working Fluids and Rubber & Plastic Additives. Through sourcing and distribution channels in every major market around the world, Azelis with its corporate service centre in Antwerp, Belgium, offers chemical producers market penetration, in-depth local knowledge, value-added services and tailored multi-territory solutions. Azelis has a turnover of ca. €1.5 billion and employs around 1,500 knowledgeable people located in more than 45 facilities in over 35 countries across the EMEA, Asia Pacific and Amerias. For more information, please visit:

About Showa Denko

Showa Denko K.K. (SDK, Tokyo: 4004, ISIN: JP3368000000), which was established in 1939, is one of Japan’s leading chemical companies and traces its roots back to 1908. The Showa Denko Group had annual consolidated sales of 781 billion yen in the year ending December 2015, and consists of 151 companies with more than 10,000 employees worldwide.

SDK Group’s business portfolio includes six segments; Petrochemicals, Chemicals, Electronics, Inorganics, Aluminum, and "Others" including materials for lithium-ion batteries. Based on its inorganic, metal and organic chemical technologies, the SDK Group provides individualized products in various areas including energy/environment, electronics, and basic materials for industrial use. Aiming to become a company contributing to the sound growth of society where affluence and sustainability are harmonized, SDK continues providing society with useful products and services.

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Showa Denko appoints Azelis as distributor for their Personal Care range in Europe. (Photo: Azelis, PR058)


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