Avery Dennison

Redefine safety with tamper-evident labelling

OEGSTGEEST, the Netherlands — October 12, 2017 — Even in a world that has become increasingly virtual and digital, safeguarding the physical integrity of some products has never been more important. The need to protect the safety of pharmaceutical products has risen in recent years, and Avery Dennison, which has been pioneering change for decades, has developed a portfolio of materials designed to reduce packaging falsification and tampering in the pharmaceutical sector.

“Drug counterfeiting is a major global problem. Patient safety is compromised by product manipulation and substitution, and manufacturers can experience damage to their brand image, sales, and revenue,” explained Gabriela Gregor, Avery Dennison’s project manager for pharmaceutical labelling. “Our products can change the game in protecting patient safety and safeguarding manufacturer reputation.”

One key product range in the portfolio is the Tamper-evident Seal Range, which, when combined with newly formulated adhesive S799P, makes tampering with cartons more difficult, and eases compliance with the EU Medicine Directive 2011/62/EU, which is designed to prevent “falsified medicines” from entering the legal prescription supply chain, and also applies to some over-the-counter products.

The Tamper-evident Seal Range joined several other innovative product collections at Labelexpo, and was featured as part of the “Change The Game” zone along with products incorporating RFID UHF and NFC wireless technologies.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
+31 85 000 2000
www.averydennison.com
@lpm_eu
linkedin.com/company/avery-dennison-label-and-packaging-materials
facebook.com/AveryDennisonCorporation

Notes for editors


About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

Related images

Avery Dennison has developed a portfolio of materials designed to reduce packaging falsification and tampering in the pharmaceutical sector. 
(Photo: Avery Dennison, PR371)

 

Editorial enquiries

Rob Verbruggen
Avery Dennison

+31 85 000 2196
Rob.Verbruggen@​eu.averydennison.com

Inka Finne
EMG

+31 164 317 019
ifinne@​emg-pr.com

 

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