Avery Dennison

Avery Dennison appoints Noel Kasmi senior director sales for Label and Packaging Materials Europe

OEGSTGEEST, the Netherlands — June 6, 2017 — Avery Dennison announced today the appointment of Noel Kasmi as senior director, sales for Label and Packaging Materials Europe. In this role he will be part of the leadership team of Label and Graphic Materials Europe.

Kasmi, who joined Avery Dennison as an engineer in 1995, has held a number of technical, operational and sales positions in the company, and was promoted to this new role from his position as sales director for the Southern-European region.

“Noel brings a great combination of technical and operational experience to the role on the one hand, and a direct understanding of customer needs and market trends on the other,” said Jeroen Diderich, vice president and general manager, Label and Graphic Materials Europe. “He combines a depth of commercial understanding with a range of great customer relationships.”

In his new role, Noel’s key priorities will include: finding ways for Avery Dennison to support customers in growing their businesses, intensify customer responsiveness, further develop Avery Dennison’s service proposition, and ensure the integration of the customer perspective into the development and commercialization of new products and services.

Noel succeeds Gernot Ritzdorf, who remains with Avery Dennison in a new assignment.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

Related images

Noel Kasmi, senior director, sales for Label and Packaging Materials Europe.
(Photo: Avery Dennison, PR358)


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Rob Verbruggen
Avery Dennison

+31 85 000 2196

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+31 164 317 019




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