Avery Dennison

Avery Dennison® launches 18 new Supreme Wrapping™ Films at FESPA 2017

OEGSTGEEST, the Netherlands — May 8, 2017 — Avery Dennison Graphics Solutions announced today a major expansion of its Supreme Wrapping™ Film portfolio, with 18 new colours. Additions include eight colours in a satin metallic finish, new single colours in gloss metallic, diamond and matt, and a new gloss finish option for the existing ColorFlow™ Series.

A new green-to-purple colour shifting material, Lightning Ridge, has also been added to the ColorFlow Series both in satin and gloss finishes. All of the new products will be on show at the Avery Dennison FESPA 2017 stand at Hamburg (Hall B7, stand C40, May 8-12).

Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe, said that customers are asking for ever more colour options: “We know how important pushing the limits of creativity is to our installers, and these new materials combine a truly arresting visual impact with all of the ease of installation that has made Supreme Wrapping Film so popular. The films offer easy positioning, long term removability and bubble-free application.”

The Supreme Wrapping Film Satin Metallic additions, available in Europe, are Dove Grey, Light Grey, Dark Grey, Grey Blue, Dark Blue, Graphite, Hans Brown and Light Brown. Also available are Matte Blue and Gloss Metallic Acid Green, along with Diamond Silver (which is available globally).

Also available globally are all Supreme Wrapping Film ColorFlow Series films, which will now have a gloss finish option. Installers can choose between a satin and a gloss finish for Rising Sun (red/gold), Urban Jungle (silver/green), Roaring Thunder (blue/red), Fresh Spring (gold/silver) and Rushing Riptide (cyan/purple), and for the newest colour changing Lightning Ridge (green/purple).

“Adding a gloss option to the existing satin option for ColorFlow films takes these wraps to the next level,” said Jeroen van den Top, Installer from Van der Top Folienmontage. “The new range, including Lightning Ridge, creates an ever-changing range of four to five colours as the viewing angle changes - just like having several wraps in one."

The Supreme Wrapping Film portfolio now offers more than 100 colours and finishes, all with the best in class performance and easy installation characteristics. Easy Apply RS™ air egress technology allows Supreme Wrapping Films to be repositioned and applied bubble-free while the adhesive is long-term clean removable.

The Avery Dennison stand is at C40 in Hall B7, between 8-12 May, 2017 at the Hamburg Messe und Congress in Germany. Avery Dennison’s brand Mactac is also exhibiting at D20 in Hall B4.

Reader enquiries

Avery Dennison
Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
www.averydennison.com
@ADgraphics_EU
linkedin.com/company/avery-dennison-graphics-solutions
facebook.com/AverySupremeWrappingFilm

Notes for editors


About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

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Editorial enquiries

Rob Verbruggen
Avery Dennison

+31 85 000 2196
Rob.Verbruggen@​eu.averydennison.com

Inka Finne
EMG

+31 164 317 019
ifinne@​emg-pr.com

 

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