Avery Dennison

Avery Dennison outperforms competition in new vehicle wrap benchmark study

OEGSTGEEST, the Netherlands — December 8, 2016 — Avery Dennison today released a benchmark video and study demonstrating that Avery Dennison Supreme Wrapping™ Film was superior to other competitive car wrapping films currently on the market, considering both finished quality and the time needed to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.

Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. These findings show how Supreme Wrapping Film can ultimately save a shop time and money through installation efficiency, while providing installers with the highest confidence in the finished product.

“Speed-wrapping cars has become a popular trend at tradeshows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.”

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study for six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.

The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all of the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour,” said Hobson. “The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.”

Avery Dennison Supreme Wrapping Films are multi-layer films that combine colour and texture, providing a smooth, paint-like finish that is both durable and dazzling. The films also feature patented Avery Dennison Easy Apply RS™ Technology, providing the film with high conformability and repositioning capability. Supreme Wrapping Film is currently available in over 85 colours and finishes.

The full benchmark video, shorter feature videos, an infographic and more information about the study can be found at graphics.averydennison.eu/benchmark.

For more information on Avery Dennison products, pricing or roll sizes, designers and printers can visit www.graphics.averydennison.eu.

Reader enquiries

Avery Dennison
Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands
www.averydennison.com
@ADgraphics_EU
linkedin.com/company/avery-dennison-graphics-solutions
facebook.com/AverySupremeWrappingFilm

Notes for editors


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

Related images

 

Key Points


  • The film’s conformability and ability to be repositioned allowed for easy installation.
  • The only film that allowed installers to complete the vehicle wrap in under 2 hours.
  • The high quality of Supreme Wrapping Film™ can cut installation times for increased customer satisfaction.

 

Quote

“Speed-wrapping cars has become a popular trend at tradeshows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test. The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared with competitive product offerings.”

Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe

 

Quote

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour. The high quality and dependability of the product makes the installation quick and easy with the smallest number of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and more reliable promises to customers.”

Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe

 

Quote

“Better quality equals a happier customer, a longer lasting product as well as less warranty work. A bad install is going to limit or create more warranty work, which is going to cost the company money down the road and in the future. A better install of a quality product is ultimately better in the end for everybody.”

Billy Gann, Production Manager, Car Wrap City

 

Quote

“To me, being an installer, if I have a material that is working with me, making my life easier, making easy money, then I would definitely recommend that material for another installer.[…] Avery Dennison was just perfect, you know, it’s what we like to see from a material.”

Carlos Estrada, Installer, Car Wrap City

 

Quote

“There’s some materials that we just shy away from a 100%, there’s other materials that we use on a daily basis and that’s a real testimony to the material.”

Scott Bechtel, Owner and CEO, Car Wrap City

 

 

Related video

Avery Dennison Benchmarking Study: Preview

Avery Dennison Benchmarking Study: The Results

Avery Dennison Benchmark Study: An Interview with the Production Manager

 

Editorial enquiries

Rob Verbruggen
Avery Dennison

+31 85 000 2196
Rob.Verbruggen@​eu.averydennison.com

Inka Finne
EMG

+31 164 317 019
ifinne@​emg-pr.com

 

Related links

2016 Benchmarking Study: Avery Dennison vs. the Competition How does Supreme Wrapping™ Film stack up against competing brands?

Infographic: The Numbers Finish First With Avery Dennison Supreme Wrapping™ Film

 

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