Avery Dennison

TT Sensor Plus™ technology now available in Europe: Credit card-sized label records temperatures a product is exposed to throughout the supply chain

OEGSTGEEST, the Netherlands — December 7, 2016 — Following its successful launch in the United States in September, Avery Dennison has introduced the TT Sensor Plus temperature data logger to the European market as a simple, reliable, and cost-effective way to track temperatures during a product’s supply chain journey.

“TT Sensor Plus uses the latest temperature data logging technology to provide brand owners the ability to collect data regarding the temperature ranges their goods are subjected to during shipping,” said Mary Greenwood, director new technology & business development, for Avery Dennison. “The resulting analytics allow them to make informed decisions about whether a product’s quality has been preserved or compromised en route.”

The credit card-sized label, which can either be inserted or adhered to a package, stores its data in a built-in Near Field Communication (NFC) chip powered by a flexible battery. The TT Sensor Plus can be read and programmed by any NFC enabled smartphone or other smart device. “The use of NFC technology makes the accessibility of TT Sensor Plus’ data nearly universal,” Mary adds.

Pharmaceutical products are seen as prime candidates for the use of the temperature-monitoring labels. “These labels can provide data to pharmaceutical companies that not only help safeguard the integrity and safety of individual shipments to patients. Compared to most data loggers in use today they can also cost-effectively be used to provide an ongoing picture of the dependability of the entire supply chain,” Mary explains.

The device was recently used to monitor the performance of small-scale, climate-controlled food and beverage shipments. In one such case, Desert Farms, a California-based provider of camel milk, for the North American market, used the TT Sensor Plus to track shipments from farms in the US Midwest to customers around the country to see if fresh milk shipments stayed below 40 degrees Fahrenheit (4 degrees Celsius) and frozen milk shipments stayed below 0 degrees Fahrenheit (-18 degrees Celsius) in a variety of seasonal and travel conditions.

A test was conducted on shipments to customers in four US states, using two labels per shipment: one monitoring temperatures on the outside of a package and one monitoring temperatures on the inside. The test identified two temperature spikes outside of the acceptable range. One was the result of the untimely evaporation of the package’s dry ice, and the other from a cracking of the shipping package.

Desert Farms is using the data to help choosing the best shipping durations for different parts of the country. In some cases opting for second day delivery in warmer months and ground shipping in cooler months. This kind of information improves the efficiency of their operation.

“This case demonstrates how TT Sensor Plus can help shippers of all kinds of perishable products select the best shipping approach that satisfies the needs both for freshness and cost effectiveness,” concluded Mary.

Reader enquiries

Avery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

Related images



Editorial enquiries

Rob Verbruggen
Avery Dennison

+31 85 000 2196

Inka Finne

+31 164 317 019


Also available in




More news from