10 Nov 2016
Avery Dennison® helps Coca-Cola European partners to recycle 70 tonnes of pet waste annually
OEGSTGEEST, the Netherlands — November 10, 2016 — Avery Dennison has collaborated with partners throughout the supply chain namely Viridor and PET UK, to help Coca-Cola European Partners (CCEP) reduce waste, costs, and the carbon footprint of Smartwater production in the United Kingdom.
According to Joe Franses, director of Corporate Responsibility and Sustainability at Coca-Cola European Partners: “This example shows how we can turn the crisis of resources into a business opportunity through close collaboration across the value chain. Businesses which can be truly innovative with the products and services they provide, optimising the resources they use and encouraging consumers to do the same, have the potential to transform our economy.”
Xander van der Vlies, sustainability director for Avery Dennison Materials Group Europe, said that CCEP wanted to further improve Smartwater production in line with its focus on recycling, sustainability and creating a circular economy: “Avery Dennison was a natural choice of partner for this project, given our ambitious year-on-year sustainability goals, and the various initiatives we promote around the reduction of waste created in the self-adhesive label value chain. We have close relationships both with PET UK and with CCEP’s waste management company Viridor, and together we have been able to establish a strategy that saves on waste and emissions while at the same time giving CCEP concrete business benefits and cost reductions.”
More than 50 million bottles of Smartwater were produced in 2015. The PET liners used (carrying the self-adhesive labels before dispensing) generated more than 40 tonnes of waste in that year, costing around £8,500 in disposal/handling costs. Under the new recycling scheme, PET UK shreds and extrudes the waste PET liner and then produces a material suitable for making new items such as PET staple fiber, strapping or thermoformable sheets. There will also be significant savings in CO2 emissions – around 180-200 tonnes in 2016.
Van der Vlies noted that creating awareness on PET recycling will continue: “Since we launched this initiative with PET UK in 2014, we have signed up many wine, spirits, beer, and beverage brands. Avery Dennison has set an ambitious sustainability goal for 2025 of eliminating 70% of liner waste from the industry value chain.”
Reader enquiriesAvery Dennison
Label and Packaging Materials
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000
Notes for editors
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.
About Coca-Cola European Partners
Coca-Cola European Partners is a leading consumer packaged goods company in Europe, producing, distributing and marketing an extensive range of non-alcoholic ready-to-drink beverages and is the world’s largest independent Coca-Cola bottler based on net sales. Coca-Cola European Partners serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden. The company is listed on Euronext Amsterdam, the New York Stock Exchange, Euronext London and on the Spanish stock exchanges, and trades under the symbol CCE. For more information about Coca-Cola European Partners, please visit www.ccep.com and follow CCEP on Twitter at @CocaColaEP.
Editorial enquiriesRob Verbruggen
+31 85 000 2196
+31 164 317 019